Client : Affordable Design and Remodel
Role: Marketing Director
Year: 2024
As the sole marketing director for a company averaging $750,000 monthly revenue, I manage all marketing efforts, including content creation, website management, and social media.
Role
As the marketing director for Affordable Design and Remodel, I manage all aspects of the company’s marketing, overseeing an annual ad spend of around $300,000. Collaborating with our team, I create engaging content, manage our website, and run campaigns across various platforms. My goal is to highlight the quality and value of our remodeling projects, using compelling visuals and stories to captivate our audience. This approach strengthens our connection with existing clients and attracts new homeowners seeking exceptional design and remodeling solutions.
Audience
Affordable Design and Remodel serves a wide range of homeowners, from those looking for small updates to large-scale renovations. To effectively reach our audience, I develop targeted campaigns across Meta, Facebook, TikTok, and Pinterest, leveraging our annual ad spend. By crafting tailored messaging and utilizing these platforms, I connect with clients who value quality craftsmanship and personalized design services.